In advance of Black Friday, REI announced once again that it will close its doors and encourage employees and customers to enjoy life outdoors for the day. Led by new CEO Eric Artz, this year the retailer is also asking the 13,000 employees and 18 million co-op members to join one of its organized clean-up efforts across the country and focus on individual accountability with “Opt to Act.” It’s not entirely surprising that REI is taking radical action. It already gives 70% of